Source Production Ready Artwork Quality Factors Each imprinting process has unique production requirements. In general, the
artwork must be converted to a high quality vector image of high resolution
bitmap (300 dpi, or greater). The initial quality of your electronic, or hard
copy, artwork will determine the amount of production time required to convert
your logo. Artwork conversion and cleanup is an expense. You can decrease both
your turn-around time and up-front costs by obtaining high quality electronic
artwork or hard copy. The following section will help you evaluate the quality
of your sources artwork. Take a close look at your source artwork, this is the
best it will ever look without modification and cleanup. There is no magical
process that will automatically clean up, or fix, poor quality artwork.
Illustration programs such as CorelDRAW or Adobe Illustration can fix or clean
up bad source artwork.
Overall Size – Bigger is Better
No smaller that 2” height or width
Bigger is better, but not larger than 8.5” x 11”
Text Size – No Smaller than ½” in Height
The smallest text element should be no less than 1/2 “ in height
Text elements under ½” in height will have to be redrawn or type set
Contract and Colors – B & W is Best
Easily defined contrast between each color in the image
Black and white artwork is the best
White, or solid off-white, background color is preferred
Colored artwork is acceptable provided there is solid colors and
distinct contrast between color
Edge Definition – No Jagged Edges
No jagged edges upon close inspection of the image
Crisp clean edges without fuzzy appearance
Halftones or Gradients – Solid Colors
No shaded areas (gradients) or dot patterns (half tones)
