Submitting Production Ready Artwork
The source artwork that you submit will be used to create the imprint on the
product that you have ordered. Quality source artwork is essential for producing
an accurate reproduction of your logo. Poor quality source artwork may result
in production delays or increased costs for cleaning up the artwork. The
following set of guidelines will assist you in gathering quality production
ready artwork.
- Electronic Source Artwork - A high quality copy of your artwork or
logo in an electronic file format is the preferred way of submitting
electronic artwork. Electronic artwork is divided into two distinct types –
vector artwork and bitmap artwork.
- Vector artwork - Composed of lines that have been created in
an illustration program such as CorelDRAW, Adobe Illustrator or Macromedia
Freehand. Vector artwork is preferred because it is easily manipulated and
resized without any loss of quality.
- Bitmap artwork - Composed of pixels that have been created in a
desktop publishing program, photo editing program or through the scanning
process. Bitmap artwork can not be easily manipulated and resizing results in
a significant loss of quality. Many imprinting processes will require that
bitmap artwork be converted to vector artwork prior to production. This is a
time consuming and labor intensive process.
In some cases, your printer or design agency will have a copy of your logo in
a vector or bitmap format. You can forward this document to your printer or
design firm to instruct them on how to submit artwork. The artwork can be saved
on a Mac or Windows computer, provided it is saved in EPS, BMP, TIFF or WMF
format. Electronic source artwork can be submitted by attaching the file to an
email.
- Submitting Production Ready Vector Artwork
If you have artwork that was created in CorelDRAW, Adobe Illustrator or
Macromedia Freehand, it is more than likely vector artwork. In general, all
text in the artwork must be converted to outlines (curves) in CorelDRAW, Adobe
Illustrator or Macromedia Freehand to avoid problems with fonts. The
preferred format for submitting vector art is EPS (encapsulated PostScript).
Click here for
guidelines to submit vector artwork.
- Submitting Production Ready Bitmap Artwork
Most desktop publishing or photo editing programs are only capable of
saving artwork in a bitmap format. In general, black and white artwork scanned
at between 300 and 600 dpi (dots per inch) is preferred. The preferred
formats for submitting bitmap art is EPS, BMP, TIFF or WMF.
Click here for
guidelines to submit bitmap artwork.
- Submitting Production Ready Hard Copy Source Artwork
When high quality electronic source artwork is not available, it is best
to submit hard copy source artwork on printed paper. Hard copy source artwork
should be no smaller than 2” in width or height on a plain white background.
Black and white artwork is preferred. Business cards are typically the worst
source of hard copy artwork as the logo is often small and not clearly
printed. Click here for
detailed instructions for evaluating the quality of hard copy source artwork.
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